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One hundred
and sixteen years ago Nathan Wildenstein inadvertently introduced
a formidable legacy and an unparalleled inventory of fine art.
"Be daring
when you buy and patient when you sell. Time does not matter, you'll
always find a client for every painting. Sometimes they're not born
yet".
These words
are Nathan Wildenstein's (1851-1934) the founder, in 1875 of the
galleries that today bear his name, whose reach is global and whose
reputation is unparalleled.
In its beginnings,
Wildenstein & Co. specialised in French Eighteenth Century painting
and was largely responsible for the growth of its popularity, both
in America and in Europe. In the following years, the scope of Wildenstein
widened and by the early 1900's the Gallery was handling paintings,
sculpture and works of art of all schools from the fourteenth century
primitives to contemporary European and American artists.
Concurrent with
this time, a steady expansion evolved in terms of the Firm's own
growth. Wildenstein began to adopt its now ingrained international
character. In addition to the Paris premises at rue la Boetie, the
New York Gallery was opened in 1902 and in 1933 moved to its present
location at 19 East 64th street. In 1925, a London gallery was established
in the Nelson Historical House at 147 New Bond Street and in 1940,
a gallery was opened in Buenos Aires where it is currently located
at Cordoba. Pre-empting the Japanese interest in the great European
works of art, Wildenstein established a gallery in Tokyo in 1973.
Wherever there were and are great collectors, Wildenstein &
Co.'s passport is its sheer presence in every locale and unquestionable
access to the finest works of art available anywhere in the world.
The family's investments were solely in its professional assets
and accordingly, the Wildenstein inventory today reflects the maxim
of its founder: 'Never buy a painting that you can't afford to hold
on to and have your grandchildren sell'.
In the years
since Nathan Wildenstein first sold a painting on commission for
a client, the Firm's activities have been extremely varied but always
rarefied. They have lent paintings to thousands of exhibitions in
both the United States and Europe; they have gained renown for their
acquisition of famous private collections, among them the Foulc
collection of Italian and French Renaissance paintings and works
of art; the Rodolphe Kann collection of Dutch art and the Oscar
Schmitz and Fayet collections of French Impressionist works. And
these are just the ones that are public knowledge. The Firm has
placed pictures in every museum of importance in the world from
the Metropolitan Museum of Art in New York to The Australian National
Gallery in the country's capital. Throughout its history, Wildenstein
has arranged some of the most important retrospective exhibitions
of major artists, countless outstanding group shows and has presented
selections from the great museums on both sides of the Atlantic.
Wildenstein
& Co. clearly stand apart; how we know this almost contravenes
the standard laws of research for an impermeable veil of secrecy
hangs over Wildenstein's art of dealing largely because Wildenstein
numbers amongst its clients the world's outstanding private collectors.
Fourteen years into its second century of art dealing and headed
by three successive generations of Wildensteins - Nathan, Georges
and, Daniel whose sons Guy and Alec are also active in the business
- the Firm is today, still the evocation of the galleries of old
in protocol, elegance and stature.
Nathan Wildenstein
moved to the French capital from his family's home in Alsace in
1870. The Prussians had annexed the French provinces of Alsace and
half of Lorraine as part of the Franco-Prussian War victory settlement.
Wildenstein was not the only French man to flee the unwelcome rule
of the Prussians. The French reclaimed both Lorraine and Alsace
at the conclusion of World War I. There were no thoughts of return
though for the Wildensteins, by then entrenched as art dealers on
both sides of the Atlantic.
Nathan Wildenstein
first turned his hand to business in Paris with a clothing shop,
but was quick to realise the profit to be realised in art when he
sold on commission a painting left behind by one of his customers.
One of the many probably apocryphal stories about the founding of
Wildenstein has Nathan's wife complaining at the number of paintings
Nathan returned with after forays into the shops and by-ways of
Paris. However the transition was effected within the space of five
years of being in an unsettled post-war Paris, Nathan was dealing
in both art and antiques from the rue la Boetie. From the 1890's,
the Wildenstein galleries have dealt solely in the fine arts and
by the end of the nineteenth century, Nathan Wildenstein was one
of the biggest art dealers in the world in league with Lord Duveen,
Gimpel, Knoedlers and Agnew.
The years 1870
to 1910 in art were indisputably those of the Impressionists, the
last movement in art that can be considered singularly French. Though
later famous for curating significant exhibitions of Impressionist
art having shifted their focus this way in the 1920's through the
interest in and activities of Georges Wildenstein, it is not for
this style that the Wildenstein Galleries were first reputed. Their
name was established, and the success of their venture into turn
of the century New York was guaranteed by, their substantial holdings
in and knowledge of 18th century French art.
Reviewing in
Connoisseur in 1952, an exhibition honouring both the Wildenstein's
50th year in New York and the centenary of the birth of Daniel Wildenstein,
a staff writer expressed succinctly, the period's now somewhat neglected
virtues.
"The great
eighteenth century is ushered in by two exalted Watteaus; a rare
and interesting little panel, Halt of an Army, where the leafy grace
of a great tree in the background falls like the balm of mercy on
the pitiful group of wounded soldiers, and the Mezzetin, where we
find again the contrivance dear to Watteau of drowning the shrill
cry of human anguish in a chorus of melodious natural beauties of
water, woods and garden light. It is the well-bred courtesy of that
restraint, the hallmark of all 18th century French art, that so
often led the superficial observer to turn away from truly great
works before he had sounded the depths that lay beneath the bright
surface. On the other side, it is the same elusive secretness that
has won for it so many devoted adherents among the best informed
connoisseurs. For these the Wildenstein show provided a rare opportunity
with outstanding examples of Nattler, Drouais, Pater, Lancret, Perroneau
and the highest of them all, the great and simple Chardin".
Control of the
Wildenstein Galleries and the firm's fortunes, passed directly from
Nathan to his son Georges (1892-1963) who in addition to accentuating
the accent on Impressionist works, also instigated the Wildenstein's
legendary art reference libraries, widely thought to be amongst
the finest in the world. Georges was also the publisher of La Gazette
des Beaux Arts and upon his death in 1963, Wildenstein Galleries
passed to Daniel, born in 1917 and known in his own right today
as "the biggest dealer of them all", no doubt in relation
to both his knowledge, inventory and devotion to dealing in the
grand manner. A neat, dapper man with the intense look of an academic,
Sorbonne educated Daniel Wildenstein is as renowned for his world
famous horse racing stables in Europe and the US as he is for his
authority on Claude Monet about whose life and work he has written
the seminal two part tome. A member of the Institut de France in
addition to his other activities, Daniel is resident in Genthod,
Switzerland dividing his time between the Wildenstein Galleries
around the world and his Swiss home. Sons, Guy, a director of the
London gallery and from all accounts a champion polo player, and
Alec, a consultant to some of the US's biggest collectors and museums
assure that the Galleries will remain a family concern into its
fourth generation.
But we meet not with a Wildenstein of either latter generation,
but with the erudite Frenchman Jacques Durand-Ruel, Vice President
of Wildenstein & Co. and himself, part of a family whose long,
detailed and illustrious association with fine works of art bears
comparison with that of the firm in whose headquarters he is now
ensconced.
The New York
premises of Wildenstein, now the lynchpin of the firm's global activities
are located on East 64th Street, in a regal five storey building
built for Wildenstein & Co. in 1932 by the architect Horace
Trumbauer reflecting the artistic and stylistic nuance for which
Wildenstein first found prominence in the French Masters. Self-contained
and apart, the grand style, the mannered formality and inherent
gentrification are at once apparent and footsteps echo intrusively
in the ecclesiastic silence most often reserved for museums and
churches. It is an expectedly beautiful environment discreetly dotted
with examples of Wildenstein's art; tastefully luxurious and a rarefied
haven a simple doorstep up from the noisy New York street outside.
The Durand-Ruel
family business, until the closure of their Paris gallery in 1976
- "for family reasons" - was also that of art dealing.
The demise of the Durand-Ruel business is indicative of a sorry
trend. In a 1978 interview with ARTnews, Daniel Wildenstein bemoaned
the lack of competition at the pinnacle end of the market. "Dealers
are important", he said. "Art dealers have created collectors,
who in turn have created the great museums. But now I think we are
an endangered species. In my grandfather's time, there were probably
20 really top painting dealers. Even in 1939, there were still perhaps
a dozen. Now we are standing like a dinosaur. And I don't think
that it is very healthy to be alone". Undoubtedly, that situation
thirteen years ago has not radically changed for the better. The
nature of dealing art has fundamentally altered. Daniel Wildenstein
was speaking before the eighties, the decade when art, like so many
of the finer things was a commodity and the great collectors - those
whose sheer love of great art and appreciation of the essentially
of the objet d'art were sharing the purchasing forum with those
who had much money to spend on the cultural gentrification of a
corporate image. Additionally, the benevolent tax system as regards
the purchase of artworks in the States aligning advantage for both
museums and public philanthropy, and the purchaser has been reviewed
auguring a time of less munificent purchase.
In short, the
great collector may be nearing as round an extinction as the dinosaur
with whom Daniel drew comparison.
Jacques' father
Charles, encouraged neither of his two sons into the family business
perhaps sensing the increasing hold of the auction houses - "like
the casinos of the 19th century", says his son, and the increasing
extent to which the art that his family had made its name with in
the 1870's "defending" and sponsoring the Impressionists,
would find their final expensive resting places in the world's great
public galleries. Between 1923 and 1955, Wildenstein sold the one
Toulouse Lautrec painting of a dancer five times, its price increasing
from $1800 to $275,000 in that time. That rate of exchange is unlikely
to occur in 1991. Galleries such as the Getty in California, have
annual purchasing budgets upwards of US$40 million with which to
bring pictures home for the long stay, or as Daniel has said, "The
merchandise is [becoming more and more scarce]. When you sell a
fine painting you cannot replace it".
Whatever Charles
Durand-Ruel's rationale, his sons heeded his advice; Jacques studied
engineering and then business, spending 17 years of his professional
life working in the oil industry. It was only at the personal invitation
of Daniel Wildenstein that Jacques returned in 1985 to the business
of art dealing. A particularly tempting offer because of the high
esteem in which Jacques' father held Daniel. He has no regrets and
readily admits that "I am very happy here".
"My father
did not generally like art dealers", says Jacques frankly,
momentarily dropping his omnipresent guard, "but he always
enjoyed meeting M. Daniel Wildenstein. My father thought that M.
Wildenstein was the only one who was truly knowledgeable and truly
loved paintings. In this business generally, you see a lot of dealers
who see paintings as merchandise straight from the beginning. This
is not to say that M. Wildenstein is not a good businessman because
he is, but emotionally he enjoys looking at new paintings. He has
the real life - it is a full pleasure - really lived and enjoyed
by the heart and the brain, even physically, it is amazing when
you show him new acquisitions, just looking at his eyes or face
and you can see the difference; the judgement whether it is of good
quality. There is both a gift and an education there".
"The true
art dealer ought to be an enlightened connoisseur ready to sacrifice
what seems to be his immediate interests to his artistic convictions,
and at the same time be ready to join the fight against the speculators,
rather than take part in their activities". Paul Durand-Ruel,
Jacques' great grandfather, writing in the December 1869 issue of
the publication he founded, La Revue Internationale de L'Art et
de la Curiosite.
Jacques' own
pedigree portends a fascinating initiation into the rites of artistic
passage. In the 1830's, Jacques great-great grandfather Jean Fortune
Ruel extended his Paris stationery shop's supplies to include paints
and brushes, eventually accepting paintings from his artist customers
as payment for their materials. But it was Jean's son, Paul Durand-Ruel,
who penned the above definition of the true dealer's creed and is
familiar to all students of Impressionism, who was pivotal in establishing
a new direction in the family's professional sphere. Jacques underplays
his ancestor's virtues, merely stating that Paul could: "Yes,
have been considered a man of foresight", but this seemingly
dismissive judgement is accompanied by a small chuckle. As well
he might. The "foresight" Paul Durand-Ruel showed was
to switch in 1870 in London his allegiance as an art dealer from
the Barbizon to the Impressionist school of painting. Fleeing the
Prussian's seizure of Paris, Paul met with Pissaro and Monet in
London, taking an immediate and immense liking to their works. So
much so, that he purchased the entire contents - at no small cost
- of Monet's studio. Paul Durand-Ruel was to prove the Impressionists'
most loyal and generous of patrons.
"You always
have to go forward", explains Jacques of Paul's seeming impulsive
change of loyalties. "Barbizon was still contemporary but it
was rapidly becoming not contemporary. The Impressionists were the
heirs of the Barbizon school. My family switched naturally from
the Barbizon to the Impressionist school".
The Barbizon
school, prominent in France between 1830 and 1870, took its name
from the village of Barbizon, the gateway to the forest of Fontainebleu,
30km southwest of France. disdainful of the anthropomorphism and
romanticism of the landscape painters that had preceded them in
the Academy, the Barbizon artists took their easels to the plainer
roads and byways of France. Paul Durand-Ruel abandoned the school
just as they were attaining their highest prices, and their greatest
popularity.
With the Impressionists
today fetching surreal prices, it is difficult even now to conceive
of the courage of Durand-Ruel's move. Truly a man ahead of his times!
Impressionism caused considerable consternation for most people
viewing it for the first time. Art rarely today, provokes the same
controversy or outrage; with the exception perhaps of the Mapplethorpe
furore. The unsuccessful trying of the Cincinatti curator for obscenity
for showing Mapplethorpe's photographs was the talk of New York!
Jacques takes
up the gauntlet as his ancestor before him might have in discussing
the issue. Forward thinking in the face of short term adversity
is an inherited trait. "For one year, there was all this controversy
about sado-masochism", says Jacques referring to some of the
more colourful content of the late photographer's imagery. "Robert
Maplethorpe", he laughs, shaking his head. "It is still
going on. It is a very tricky problem because it is censorship.
It is against liberty. What has really shocked me is that every
newspaper talked about this story for a year, and no newspaper"
- he explains vigorously tapping a notepad - "has shown those
photographs. The art has not been allowed to speak for itself. So
I think that is the main argument. Everybody talks about it. Nobody
shows it".
It is the principle
Jacques defends as well as the inherent talent of the man, but he
then adds, in a nice historical irony, that he doesn't know if in
his very vivid depictions of male homosexuality Mapplethorpe didn't
overstep the mark into the "truly obscene. My God!" He
laughs heartily, possibly recalling to mind the press reports accompanying
his great-grand-father's 1876 exhibition of Impressionist art.
"These
so-called artists, the Impressionists", wrote Leopold Wolff
in Le Figaro in that year, "call themselves uncompromising;
they take canvas, paint, brushes, slap on several colours at random,
and sign the thing. A dreadful display of human vanity carried to
the point of madness".
Paul Durand-Ruel
stood firm in the face of the public and critic's scorn. He was
well-rewarded. Pierre Renoir honoured Durand-Ruel's steadfastness
with an exquisite portrait. What it reveals of its subject is a
septuagenarian (born in 1831) with rosy cherubic cheeks, lounging
in a chair, a man at ease with himself and the passage of his life.
At the time of the portrait, Renoir and Durand-Ruel had been friends
for decades, time having vindicated and rewarded both men. It was
a pleasing portrait for good reasons.
In 1882, Europe
was in recession. Durand-Ruel's bank crashed. "It wasn't like
today", says Jacques. "Banks didn't try and help each
other out. Everyone was happy that a competitor was down. My great-grandfather
was almost bankrupt with a lot of Impressionist paintings. He couldn't
sell them in Europe. He had a few customers but not many. And although
he organised yearly shows in London, Geneva, Rome and Berlin, and
every two years in Russia, he could not sell the thousands of paintings
that he had. A few American friends suggested he go to New York
and in 1866 he travelled to America to exhibit them; half of which
was the Barbizon school style because he was still well-known for
this collection. He found collectors in America - quite a few and
right from the very beginning. That is why you have very good collections
in this country - not because the Americans are richer than the
Europeans - that is simply not true, it is because the Americans
had the choice from the very beginning. And the secret to buying
good paintings is choice. Even if one is not knowledgeable, you
can see the difference. Art is just comparison and Americans had
a lot of choices available".
In 1885, the
American Arts Association (AAA) was only too happy to assist with
the shipping and mounting of a significant collection of Durand-Ruel's
Impressionist works.
Exhibited in
the AAA's own gallery, the exhibition met not with Parisian hostility
but with American enthusiasm. The journey across the Atlantic was
the saving of Durand-Ruel.
It is therefore
no irony that many years later, Jacques Durand-Ruel sits in the
Vice-President's chair of Wildenstein & Co., a firm whose own
permanence bears comparison with the Masters and whose steely, accomplished
reserve is a reminder of where the great traditions and patrons
of art originate. It is a bastion of old world tradition in New
York City, where art in all its many shapes and forms has free expression,
a myriad varied mediums and cultivates an eclectic audience.
In 1970, the
Wildenstein Gallery in New York mounted an exhibition entitled,
A Tribute to Paul Durand-Ruel, a Hundred years of Impressionism.
The catalogue that accompanied it is both informative to read and
splendid to behold which is not surprising considering the resource
material available to the Gallery on site. The Wildenstein archives,
containing photographs and catalogues is world famous, as is their
heavily guarded immeasurably priceless inventory of paintings that
few are privy to view - a veritable treasure trove that in 1978
alone included 20 Renoirs, 25 Courbets, ten each of Van Gogh, Cezanne,
Gauguin and Corot; 2 Boticellis, 8 Rembrandts, 8 Rubens, 9 El Grecos
and 5 Tintorettos. The storage room in New York is justifiably referred
to as 'The Vault' and inside, the inventory exceeds 10,000 paintings,
none of which go unrecorded.
The Wildenstein's
are enigmatic, discreet and enormously respected and in defiance
of the passage of time, still dealers in the grand tradition, as
famed for their learning and scholastic pursuits as for their educational,
cultural and philanthropic involvement in the larger community.
In 1970, they exhibited in their New Bond Street London Gallery,
a sampling to the world of Argentina's finest painters. This cultural
exchange was organised with the assistance of the Argentinian Ministry
of Culture. Again in London in 1965, the Wildenstein Gallery exhibited
the work of 17th century Roman artists. Proceeds were used to "save
Gosfield Hall for the Nation as a residential nursing home with
hospital wards for the elderly, sick and infirmed of limited means".
In addition
to his publisher's achievements at the Gazette des Beaux Arts Georges
Wildenstein is also remembered as the acknowledged authority on
Gauguin. Founded in 1869 by Charles Blanc but brought to fruition
under George's editorship, the Gazette now has Daniel Wildenstein
on the magazine's four man board of directors whilst son Guy is
the magazine's administrateur. Not surprisingly, the magazine now
publishes an edition in English, runs no advertisements and conveys
an impression of dignified, non-partisan learning.
"Early
in life Duveen noticed that Europe had plenty of art and America
had plenty of money and his entire astonishing career was the product
of that simple observation". S.N. Behrman writing in his biography
of the preeminent 19th century art dealer, Lord Duveen.
In their 1963
obituary of Georges Wildenstein, the London Times described him
as Duveen's heir. This veiled sort of cynicism is commonly encountered
when talking about art dealers. What goes on behind their awesome
doors is a mystery to most by design. Simply because the dealings
are and must be in camera, discreet to the point of exclusion of
all unnecessary parties to a transaction. It is the golden rule
of the top art dealer and one not readily compromised.
"A client
of Wildenstein, first of all, has a lot of taste and wants to buy
something of utmost quality. We want only to sell good quality paintings.
That is the first thing: quality. The second element is secrecy,
discretion", says Jacques reinforcing the foregone conclusion
and in doing so is ever so slightly warning of further probing as
to a more detailed client listing. "Discretion works both ways,
for the buyer and for the seller. You had Mr. Bond who buys a painting
for $60 million at the auction houses and everybody knows about
it, in the exact same way as someone who was losing ten million
dollars at the casino table in one night. Wildenstein buyers want
to be protected from fame which is useless. Their friends will know,
but not the world".
Interestingly,
Wildenstein has added another artistic plume to their crowning agenda
but comparatively recently as historically, they have never been
known for their dealings with contemporary art. The overwhelming
impression a study of Wildenstein leaves is that of a noble history,
its reputation further excelling each time an artistic classic changes
hands through the firm or indeed leaves the sanctity of The Vault.
Yet housed upstairs on this October day awaiting exhibition amidst
a fitting tableau is the work of a young New Yorker. The exhibition
held late last year was of Rhonda Roland Shearer's bronze sculptures.
The catalogue, as is the norm for Wildenstein, is of the highest
quality for nothing of quality is done in half measures. There is
a curiously obscure introductory essay by noted novelist the recently
departed Jerzy Kosinski, as well as an excellent piece by Roderick
Frazier Nash suggesting that Shearer's sculptures are best appreciated
in the context of contributing to the resolution of the globe's
contemporary environmental concerns. Wildenstein also recently mounted
a retrospective of Dubuffet, one of the late twentieth century's
most difficult artists, impossible either to overlook or to stylistically
locate. At one point, he was sculpting and scoring his canvasses
as if they were mud packs.
Today, as yesteryear,
Wildenstein & Co. is an abiding monolith in a commercial culture
that seems to be reaching a nadir of sorts. The museum culture that
today seems pre-eminent is squeezing the middleman, the dealer,
from the supply end. But if anyone would be able to surmount the
artistic odds, it is undeniably Wildenstein. "This is by far
the biggest gallery in the world and you have a much broader choice",
says Jacques of the state of their art. "If you have more choice,
you have better pleasure and a much greater chance of buying a very
good painting". Perhaps the great collectors, albeit less visible
than they ever were and much played down in number, are still continuing
this age old tradition. Art is after all, the most private of pleasures
to these people and a timeless occupation. But Wildenstein will
never tell and the world is not likely to find out easily otherwise.
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